What is Growth hacking?

by | Feb 9, 2019

Before we start going deeper in the Growth hacking subject, it is important to understand the basics of growth hacking. The world hacking might block people to go ahead and learn about it. Some might not understand that growth hacking is not dangerous. I have made up this blog after asking more 500 people in our private growth hacking Facebook group. A lot of different answers came out and here is a complete resume of what is growth hacking with real answers from the group members.

Growth Hacking is a marketing strategy that focuses on understanding and grabbing opportunities to grow your business fast with the lowest budget possible. The goal is to grab as many users as possible with the lowest cost of acquisition. A Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth. Growth hacking is about finding the fastest (not necessarily easiest) route to accomplish business objectives. While it takes time to find what works for you, I am 100% sure it’s worth the efforts. Growth Hacking is about applying scientific methods to online business growth!

Wikipedia described it like this: scientific method is an empirical method of knowledge acquisition which has characterized the development of science since at least the 17th century.) Growth Hacking is a method to always seek the quickest and safest way to increase users/target audience using the combination of tactical business strategies & practical technology. How you can see Growth Hacking can be defined by a lot of definitions.

In the meantime, Growth Hacking is for sure a mindset where the people think what is the better way to innovate and upgrade the technical business to growth an enterprise. It’s important to not forgive the Growth Hacking is constantly “growing” and we need to be aware of every innovation to stay on top of the market.

This Graph explains clearly that Growth Hacking is the center of creative marketing, data analytics, testing, software engineering & automation.   It’s important to not concentrate the energy on only one part of this graph.  The key is to find the balance between the 3 concepts. For a better optimization of Growth Hacking the ideas is to create strategies to put the action on the front to find some hacking you can do to expend your Growth and its at this time all the concept of growth hacking take is true meaning.

. As I said, We have asked marketing experts and growth hackers from this growth hacking Facebook group. Come join it to read them all and add your comment to it 🙂


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